Ethiopia has applied to trademark its most famous coffee names, Sidamo, Harar and Yirgacheffe, enabling it to capture more value from trade, control their use and allow farmers to receive a greater share of the retail price.
What's really in a name? Couldn't they just change the "Sidamo" to "Sadamo", kind of reminds of somebody from Iraq. Or perhaps "Harar" to "Horror" or "Yirgacheffe" to "Viagra Chef". I don't know about you but I'm in the mood for some Sadamo coffee right now and some Viagra Chef to get me to sleep.
2 comments:
sorry, this was a rather tasteless manipulation of the original photo, made at one of saddest moments of the vietnam war...
If you don't like it, don't look at it. That simple.
Post a Comment